To promote the benefits of man-made fibre cement slates as a positive alternative to the more expensive natural product.
To reposition the client’s roofing products with a promotional sub-brand applied across all communication channels.
G F Tomlinson
Actions speak louder than words. In order to ensure the client’s messages were robust, we interviewed their clients both past and existing. This gave us a true insight into how best to formulate the headline propositions and create a credible credentials brochure.
To promote the launch of a new drainage system with the potential to overt flooding.