PR SERVICES

Good news for Cole Creative Communications (CCC) clients

Today's media can make or break a brand, enhance or destroy a reputation in an instant.

The object of any intelligent communication is to cause something to happen, whether to change an individual view, opinion or level of knowledge...or even to change the world.

Developing and sustaining profile and reputation through effective and intelligent PR takes constant care and attention but, handled professionally, it is also one of the most rewarding and cost-effective forms of communication.

When reputation and perception are combined, the end result will either be a positive relationship or a negative one and that will automatically contribute to your image. Like it or not, we all have an image, the difference for some people, is that whilst some manage their image, others leave it to chance. Relationships are crucial in any kind of business, be they private or public sector - multi nationals or one person start-ups.

Even when you have an unbeatable product or service, you simply cannot assume that your existing and potential customers won't be swayed by the promises made from a competitor.

And, just like any other meeting of minds, relationships have to be worked at. Choosing the right moment, saying the right words and constantly delivering the promise.

Building a good working relationship takes time, commitment, an honest approach as well as mutual respect.

At CCC we apply the same rigorous standards to our public relations work as we apply to every other part of our award-winning portfolio of services. That means taking an integrated, seamless approach to the communications solutions we create for our clients.

Our public relations division, prides itself on its ability to identify a client's PR objectives, devise creative, intelligent programmes of activity and deliver them to a predetermined schedule.

We know that a 'one size fits all' approach simply does not work. Everything we do - whether it's a 'stand alone' PR programme or part of an integrated communications strategy - is tailored to meet clients' specific objectives and deliver measurable results.

At the heart of our approach to public relations is a commitment to building positive relationships with our clients, developing a clear picture of their aims and ambitions.

We pride ourselves on providing a professional, pro-active public relations service. We are experts in making headline news in print, on air, on screen and on-line for our wide range of clients.

Your story will be told by our journalists, for journalists. We supply top quality press releases and features with an understanding of the needs of the newsroom - ensuring a high level of positive coverage in your target media.

We believe we can achieve excellent results for all businesses and organisations in all sectors.

Our experience includes:

• Urban regeneration
• Recruitment and employment services
• Vehicle leasing and contract hire
• Sport and leisure
• Manufacturing
• Financial services
• Charity

For more information contact Sue Harrison on 0121 321 3444.

CCC PR RATES

* Agreed budget or campaign (over £10,000) within a fixed period of time not exceeding a 12 month period.

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